We will get to know your organisation and also understand where you are trying to get to. What are your priorities? What does success look like? At the outset we will:
- Undertake a full and independent marketing audit for your organisation
- Analyse your current business environment
- Review the effectiveness of your current marketing activities and the organisation’s brand image.
From there we will create a marketing strategy which will include:
- Stakeholder analysis
- Defining your target segments
- Positioning your brand within those segments
- Establishing the best integrated marketing approach and best channels to utilise. We start with a media neutral mentality as opposed to pushing you towards a particular channel such as social media, digital, etc.
- Budgeting and reporting