MARKETING STRATEGY
We will get to know your organisation and also understand where you are trying to get to. What are your priorities? What does success look like? At the outset we will:
- Undertake a full and independent marketing audit for your organisation
- Analyse your current business environment
- Review the effectiveness of your current marketing activities and the organisation’s brand image.
From there we will create a marketing strategy which will include:
- Stakeholder analysis
- Defining your target segments
- Positioning your brand within those segments
- Establishing the best integrated marketing approach and best channels to utilise. We start with a media neutral mentality as opposed to pushing you towards a particular channel such as social media, digital, etc.
- Budgeting and reporting